DEPOSITRÃO GENERATION

National campaign aimed at all levels of education, consisting of two activities: collection of WEEE and used batteries and creative challenges.

Star year: 2008

Partners: Associação Bandeira Azul da Europa/Programa Eco-Escolas, LG, Orima, Pingo Doce and Worten.

Description:

Throughout the school year the participating schools work as collection and information points on the appropriate destination to be given to electrical and electronic equipment and batteries at the end of their lives. This set of collection points also includes companies and local entities that joined this mission (Parish Councils, Day Centers, Voluntary Firemen, among others), guaranteeing the treatment, decontamination and recycling of the waste covered. The campaign runs at the national level and covers all levels of education (Basic, Secondary / Professional and Universities) and includes the delivery of waste, also by the surrounding community, mobilized by students, teachers and school staff. So far, more than 3,500 tons of waste have been collected and the average annual participation points to 700 schools, 40 000 teachers and 420 000 students. In addition to the collection, schools respond to creative challenges, segmented by levels, with a view to preventing and promoting materials reuse.

More info here.

Goals:

  • Introduce the theme of WEEE and WBA prevention and recycling in the set of citizens behaviors, transforming adherent schools into points for these waste collection and information/awareness next to the local community;
  • Sensitize the school community to the importance of collecting WEEE and used batteries;
  • Increase the quantity of selectively collected waste;
  • Include waste prevention in the set of citizens’ concerns, promoting conscious consumption and reducing the frequency of their disposal.

GD10

SOCIAL MEDIA

Make the consumers aware of good practices adoption in terms of waste management, with a special focus on WEEE and used batteries.

Start year: 2020

Partners: NA

Description:

Use of social networks and other digital platforms such as Facebook, Instagram, LinkedIn and YouTube to transmit messages of awareness and behaviors mobilization, in order to change the attitude towards the theme and boost the quantities of selective collection of WEEE and used batteries.

Goals:

  • Mobilization of the Portuguese to use the correct delivery channels for WEEE and used batteries;
  • Integrate concepts related to the recycling of WEEE and WBA in the set of followers concerns;
  • Promote the use of the deposition channels provided for this waste.

SOFIA INSPIRA

Set of eight episodes that exemplify how to give a second chance to WEEE and WBA, through the famous DIY (Do It Yoursef) and handicrafts by the artist Sofia Cotrim, from the “Mundo de Sofia” program.

Start year: 2020

Partners: Novo Verde

Description:

Series guided by the values ​​of reduction and reuse, and also by the fun between peers and families, available on the Instagram, Facebook, Linkedin and Youtube networks of ERP Portugal and Novo Verde. In the 8 episodes, the packaging used, the electrical equipment and the batteries at the end of their lives were the main actors in 100% sustainable works and which presented the message of environmental awareness and emergency as the common denominator.

Goals:

  • Mobilization of the Portuguese to use the correct delivery channels for packaging, WEEE and used batteries;
  • Integrate concepts related to packaging recycling, WEEE and WBA in the set of followers concerns;
  • Promote the use of the deposition channels provided for this waste.

Mais informação aqui.

SofiaInspira

TRAGA PILHAS

Brand created by ERP Portugal to streamline the collection of used batteries, appealing to the active participation of citizens in this mission.

Start year: 2020

Partners: NA

Description:

The brand designation naturally appeals to the behavior of taking batteries and accumulators at the end of their life to the points of selective collection and thus guaranteeing their recycling. The logistical equipment on the ground is the bearer of this call to action and takes on a new identity and image, with greater prominence and impact, totally dedicated to this issue.

Goals:

  • Alert the consumer to the importance and need to recycle this type of waste, encouraging their active participation in this process;
  • Promote the use of the deposition channels provided for this waste.

TRAGA PILHAS RED