Sofia Inspira

Presented by the artist Sofia Cotrim, packaging waste, WEEE and used batteries compliance schemes launch 8 DIY episodes to Reduce, Reuse, Recycle and Have Fun

The impact of Covid-19 pandemic in Portugal and in the world had consequences on the habits of all of us, resulting in a longer stay at home, even after the end of the emergency state of emergency and in a phase of deflation.

Thinking of all families that, considering this framework, seek new forms of entertainment, alongside the mission of bringing environmental awareness to all homes, ERP Portugal and Novo Verde, packaging waste compliance scheme, created the digital series Sofia Inspira, a set of eight episodes that will exemplify how to give a second chance to waste, through the famous DIY (Do It Yoursef) and handicrafts from the artist Sofia Cotrim, from the program “Mundo de Sofia” ("Sophia's World").

This series, guided by the values of reduce and reuse, and also by the fun between peers and families, has opened on May 21st, on the Instagram, Facebook, Linkedin and Youtube networks of ERP Portugal and Novo Verde. For two months, every Thursday, a new episode will be launched in which used packaging, electrical equipment and batteries will be the main actors in 100% sustainable works and whose common denominator is the awareness environmental emergency message.

Rosa Monforte, General Manager of ERP Portugal, points out that “In a year that is especially different for all Portuguese, in which ERP celebrates 15 years of activity in Portugal, we believe that environmental awareness must follow new communication formats and differentiating ways to enter into the Portuguese radar. We live in an era - now more than ever - where electric and electronic products consumption is increasingly and the urgency of correctly disposing of this waste becomes even more essential and challenging.”

Ricardo Neto, President of Novo Verde, adds that “this initiative is the culmination of an idea that Novo Verde has always defended: a circular economy that is governed by Reduce, Reuse and Recycle. If, on the one hand, it is urgent that packaging waste to be sent to its correct ecopoints and recovery flows, on the other, we must inspire all Portuguese people for the values of upcycling, contributing not only to the environment, but to the conscience, well-being and inventive spirit of all.”

To view the episodes, please click here.