Recycle has no trick

Together with Luís de Matos, now it is the turn of Luís Filipe Borges and Gabriel Ferreira to make part with ERP Portugal and LG Portugal of the project to raise awareness of the importance of recycling WEEE with fun magic tricks.

The project “Recycle has no trick”, developed by ERP Portugal and LG Portugal with the help of the magician Luís de Matos, now has two other major players: Luís Filipe Borges and Gabriel Ferreira thus join the digital awareness campaign for the recycling of Waste Electrical and Electronic Equipment (WEEE). With a huge legion of fans on social networks, young Gabriel Ferreira is already one of the most recognized figures in the universe of national magic and did not hesitate to join this project with two exclusive tricks of his own in which the main role is given to electronic waste.

On the other hand, the humorist and presenter Luís Filipe Borges is not a magician, but he assumes himself as a victim of “it can still work”, keeping at home several damaged equipment or that he no longer uses. Luís de Matos thus takes action to demonstrate, through a simple trick, how recycling does not actually have any kind of trick.

“I confess that I kept some electrical and electronic equipment at home that I no longer use and, as they were lost in drawers and cabinets, I did not give them the proper use. Like me, many Portuguese also have this behavior, due to forgetfulness, ignorance or because it will still work. For that reason, I immediately said yes when Luís de Matos, ERP Portugal and LG Portugal challenged me to participate in this campaign and thus contribute to behaviors changing in relation to electronic waste ”, says Luís Filipe Borges.

“I was very surprised when I found out that young Portuguese people do not have recycling habits for electrical and electronic equipment that they no longer use. So, I consider that a project like "Recycle has no trick" is extremely important, as it is a fun and light way to reach the Portuguese and, through my platforms, reach the younger audience and demonstrate how easy it is to give a second life to mobile phones, computers, consoles and many other devices they have at home”, concludes Gabriel Ferreira.

The project “Recycle has no trick” comes to alert the Portuguese to the urgency and need to give a second life to electrical and electronic equipment that no longer works, with the protagonist of Depositrão, the logistics solution of ERP Portugal to deposit this waste and guarantee the recycling.

This movement comes at a time when only 15 to 20% of WEEE is recycled worldwide, assuming particular importance considering the national panorama: although more than 66% of Portuguese say that they recycle their electrical and electronic equipment in order to life, the truth is that the national spirit of “it can still work” takes about 60% of the population to store the equipment that they no longer use. This was one of the conclusions of the study “Portuguese Habits in relation to Electronic Waste”, promoted by ERP Portugal and LG Portugal in October 2020, in partnership with Qdata (coordinated by NOVA IMS), and which boosted the creation of an impact and educational campaign among the Portuguese public.

Where can we find "Recycle has no trick" campaign?