by ERP Ireland

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With 30% of all batteries purchased in the run up to Christmas, equating to 30 million AA batteries, ERP is reminding consumers of the importance of having a Green Christmas this year and helping to ‘Power Positivity’ at Barretstown.

‘Batteries for Barretstown’ is a three-year initiative aimed at increasing awareness of battery recycling and raising much-needed funds for the children’s charity Barretstown for children and families affected by serious illness.

Branded waste battery collection points have been set-up in Lidl stores nationwide to assist with battery recycling and to help raise vital funds for Barretstown camps. Batteries can also be recycled free of charge in any retail store selling batteries, in schools, libraries, civic amenity sites or at ERP’s free recycling events held across the country.

Martin Tobin, CEO, ERP, said, “We at ERP Ireland want to wish everyone a Merry Green Christmas and remind people to recycle their batteries and support our ‘Batteries for Barretstown’ campaign. With the equivalent of 30 million AA batteries bought over the Christmas period – it is timely to remind consumers to dispose of their used batteries at their local Lidl store when buying new ones. Batteries can also be recycled free of charge in any shop selling batteries, in schools, libraries, civic amenity sites and all batteries collected will contribute towards the initiative and raise much-needed funds for this worthy children’s charity.

Almost 50% of batteries sold end up in landfill because they’ve been thrown out in domestic waste, and so the valuable materials inside are lost forever. We hope our ‘Batteries for Barretstown’ campaign will raise awareness of the ease by which batteries can be recycled.”

Dee Ahearn, CEO, Barretstown said, “Once again we are appealing to consumers to be environmentally aware this Christmas and Power Positivity at Barretstown, and help us bring more families and children through our residential and outreach programmes. Why not give Mother Nature a present this Christmas and bring back your used batteries for recycling to any ERP Ireland and Lidl battery collection point and support Barretstown this festive season?”.

Deirdre Ryan, Head of CSR, Lidl, “We want to remind our customers to have a green Christmas and recycle their batteries and help Power Positivity at Barretstown. Lidl Ireland has been actively moving towards a more sustainable business model and we are delighted to support ‘Batteries for Barretstown’. There is an onus on consumers and on businesses to be more environmentally conscious this Christmas and we hope that our instore battery collection points will encourage our shoppers to think about their habits and dispose of their batteries in a sustainable way.”

Funds raised by ‘Batteries for Barretstown’ help to Power Positivity by funding the charity’s energy costs over the next three years. ‘Batteries for Barretstown’ is running in ERP’s eight counties (Louth, Meath, Monaghan, Dublin Fingal, Limerick, Cavan, Clare and Kerry). ERP has distributed ‘Batteries for Barretstown’ recycling boxes to schools, libraries and retail outlets to support the campaign.