i’m not trash campaign

How to join the global movement

Waste is a resource and every single citizen and company can play a crucial role in the waste management process.

During the waste management process, there are different steps where all players have a role in guaranteeing the final result and the implementation of circular economy solutions and waste management procedures.

ERP, as a Producer Responsibility Organisation (PRO) operating in several countries, is calling industry and society’s attention to underline the need for recycling, starting with the correct disposal of recyclable waste in the right bins, allowing the takeback, treatment and recycling operations.

Every company that first places a product subject to Extended Producer Responsibility (EPR) requirements onto the market is considered a producer and ERP helps to comply with regulations for recycling waste electronics, batteries, packaging and textiles.

Every company holds a responsibility to design its products for a long life and in a recycling-friendly way.

Every consumer can do a lot to keep valuable raw materials in the loop – by disposing of an old appliance separate from household waste and at the correct recycling facility.
More precisely:

  1. every town in Germany has a waste disposal company managing also electronic waste and batteries. Ask your local municipality (typically, the companies are called “Entsorgungsbetrieb” or “Abfallwirtschaftsbetrieb”).  Just check the website of your town. An overview of return points can be found as well on https://e-schrott-entsorgen.org/
  2. up to 3 small appliances of less than 25 cm each can be brought to retailers, even if you do not buy anything there. This applies to specialty stores with a sales area for electrical appliances of at least 400 m2 and also to supermarkets, and discount food stores that have a total sales area of at least 800 m2 and offer electrical appliances several times a year! More and more stores show this logo:
  3. Every online retailer has to inform you, where you can recycle old appliances free of charge and close to where you live.
  4. Do not wait! Resources stored in your cupboard cannot be used for new products, instead new raw materials have to be extracted.
  5. Batteries are also collected at supermarkets, other stores where you buy batteries, at schools or offices. Pay special attention to Lithium batteries (you see this chemical element marked on the battery). Use sticky tape on the contacts in order to avoid a dangerous short circuit, because even empty Lithium batteries might burn.
  6. When disposing of an electronic product, make sure you delete all personal data and take off the batteries and lamps if possible for separate recycling (check the user’s manual or the producer website how to do it)
  7. If you decide that your electronic product should still be used, try to repair it by bringing it to a specialist or visit a Repair café.
  8. Try platforms for 2nd use. Maybe a product you don’t like any more, was just on the wish list of someone else.
  9. When you buy a new product, choose it based on its energy efficiency and longevity.
  10. Dispose of all packaging properly. We help you with our lists on www.muelltrennung-wirkt.de

Waste streams


Modern electronics are made of rare and expensive resources, which can be recycled and reused if the waste is effectively managed, saving raw materials.

From big to small, from lamps to IT, when devices reach their end-of-life they are considered Waste Electrical and Electronic Equipment (WEEE). WEEE contains a complex mixture of materials, some of which are hazardous, which can cause major environmental and health problems if the discarded devices are not managed properly.

Improving the collection, treatment, and recycling of electrical and electronic equipment (EEE) at the end of its life can:

  • improve sustainable production and consumption
  • increase resource efficiency
  • contribute to the circular economy

Videos about WEEE recycling:

Large Domestic Appliances | Cooling Appliances

Display Equipment | IT Equipment

Small Domestic Appliances | Lamps | PV Panels


Batteries or accumulators are any sources of electrical energy generated by direct conversion of chemical energy and consisting of one or more primary battery cells (non-rechargeable) or consisting of one or more secondary battery cells (rechargeable).

Most types of batteries contain toxic heavy metals, including nickel, cadmium, and mercury. All of these metals can be recovered and reused.

Recycling batteries is good for the environment as it keeps them out of landfill, where heavy metals may leak into the ground, causing soil and water pollution and endangering animal and plant life. If batteries are incinerated with household waste, the heavy metals inside them cause air pollution.

Video about batteries recycling


This waste recycling category includes paper, cardboard, plastics, polystyrenes, steel, aluminum, glass and wood.

Many of these materials can be recycled into new products and recycling packaging reduces the amount of waste that is sent to landfill and saves natural resources.

Videos about packaging recycling:

Glass | Metal | Paper/Cardboard | Plastic