European Recycling Platform acquires Serva

April 16th, 2021

European Recycling Platform acquires Serva

European Recycling Platform (ERP) Norway, a company of Landbell Group, have announced that ERP has acquired 100% ownership of Serva AS.


The merger will support both companies in their shared commitment to be a preferred partner for product related environmental solutions and provides a strategic opportunity to offer additional sustainable services that support company compliance obligations and take-back solutions for producers in Norway. In particular, Serva will provide a battery license, allowing additional services to members of ERP and obtaining immediate operational synergies. Strategic personnel Omar Khalid Mir, Market and Thor Christian Wiik Svendsen, Managing Director and Founder of Serva AS, will be retained within the organisation.


Wiik Svendsen, said: „With minor investments and against strong competitors we have succeeded to build Serva from start to sale since 2018. We have used our decades of experience and relations from various roles and companies in the business, to challenge both customers and suppliers with new ways of cooperation and thinking. Together with ERP we see a huge potential regarding suppliers, international customers and development. We really look forward to cooperate with our new colleagues in ERP and increase market shares and profitability together" says Wiik Svendsen.


Commenting on the announcement, Jan Patrick Schulz, CEO of the Landbell Group said: „As Landbell Group, our business objective is to continuously develop and improve our solutions for the benefit of the environment and our customers. The merger of the ERP and Serva is an important and logical step in this direction. Together, we can make the best use of our expertise and experience and let our customers benefit from them. We have already demonstrated this with ERP in many other European countries," says Schulz.





Sonja Hunstad Rytter, Country General Manager, ERP Norway AS, Email:, Phone: +47 977 24 014

Thor Christian Wiik Svendsen, Managing Director and Founder, Serva AS, Email:, Phone: +47 900 91 249


About Landbell Group and European Recycling Platform

Landbell Group is an international supplier of service and consulting solutions for environmental and chemical compliance. It offers take-back/collection schemes for various waste flows, comprehensive services and consulting as well as respective software solutions from a single source. Established as a packaging scheme in Germany in the year of 1995, Landbell Group today operates 32 take-back/collection schemes worldwide and supports more than 32,000 customers from more than 50 countries fulfilling their extended producer responsibility.

In 2014, European Recycling Platform (ERP) became part of the Landbell Group. ERP was founded in 2002 in response to the introduction of the European Union’s Waste Electrical and Electronic Equipment (WEEE) Directive. ERP is the first and only pan-European producer responsibility organisation authorised to operate in Austria, Denmark, Finland, Ireland, Italy, Norway, Spain, the UK and others.


Landbell Group and ERP have collected more than 5 million tonnes of packaging, more than 3.5 million tonnes of E-waste, and over 80,000 tonnes of portable batteries. For more information on ERP, please visit:  and .


News & Events

Latest news and events

It is not only about process and compliance, but also about networking. ERP shares knowledge, insights, and news so that together we promote the sustainable agenda.