IMAVIDA launches one-stop shop for the circular economy in Austria
Giving packaging a new life again and again. This is the goal of IMAVIDA, a joint venture between three pioneers in the circular economy: European Recycling Platform, Hamburger Recycling Group and Saubermacher. Using a smart reporting platform and experienced professionals, the joint venture not only supports manufacturers and retailers in fulfilling their ‘extended producer responsibility’ in Austria, but also ensures that the circular economy is put into practice through a comprehensive collection and recycling network as well as experts in recycling design.
Giving packaging a new life again and again. This is the goal of IMAVIDA, a joint venture between three pioneers in the circular economy: European Recycling Platform, Hamburger Recycling Group and Saubermacher. Using a smart reporting platform and experienced professionals, the joint venture not only supports manufacturers and retailers in fulfilling their ‘extended producer responsibility’ in Austria, but also ensures that the circular economy is put into practice through a comprehensive collection and recycling network as well as experts in recycling design.
A smart platform for complex challenges
70 per cent of all packaging waste is to be recycled by 2030. This is stipulated by the EU Circular Economy Package. Manufacturers and distributors are particularly challenged by strict requirements. They not only have to ensure the legally compliant and cost-efficient disposal and recycling of their products, but also their packaging. Complex requirements relating to the mandatory registration and reporting of packaging materials placed on the market pose complex challenges for small and medium-sized companies in particular. This is where the new IMAVIDA reporting portal comes to the rescue. With just a few clicks, customers can quickly and easily report the type and quantity of their packaging themselves. The most important key figures on licence fees and quantities can be viewed transparently at any time via a reporting dashboard.
IMAVIDA also provides support with individual consulting services such as concepts for waste avoidance or improved internal waste management through smart waste containers, better recyclability of packaging and the marketing of recyclable materials.
First partners put their trust in IMAVIDA
Well-known companies such as Merz Consumer Care GmbH are already successfully relying on IMAVIDA's practical solutions and benefiting from attractive licence rates and simple processing. ‘The IMAVIDA platform makes volume reporting incredibly simple and transparent. In addition, we were also able to contribute to the further development of the platform and benefit noticeably from reliable advice and a strong customer focus,’ says Alice Stockinger, Head of Finance & SCM at Merz Consumer Care GmbH
Meet & greet with IMAVIDA
At the ‘Day of Retail’ on 10 and 11 October 2024 in Gmunden, interested visitors as well as industry and media representatives can gain insights into IMAVIDA's offers and tailor-made solutions for packaging licensing and recycling at the IMAVIDA stand.
Voices of the parent companies
Uwe Echteler, COO DACH of Landbell Group: ‘Our expertise in ERP lies in the successful implementation of extended producer responsibility on an international level. With IMAVIDA, we are not only offering companies in Austria a legally compliant solution
solution, but also actively contribute to promoting the circular economy through innovative approaches and keeping valuable resources in the recycling loop.’
Andreas Walser, Managing Director of the Hamburger Recycling Group: ‘With our decades of experience in recycling and waste management, we are proud to support IMAVIDA as a competent partner. Our contribution not only strengthens the return of packaging waste to the cycle, but also ensures sustainable solutions for the benefit of our customers and the environment.’
Andreas Opelt, COO Saubermacher: ‘Saubermacher focuses on innovative recycling solutions and smart technologies. With IMAVIDA, we are able to optimally support companies in realising their extended producer responsibility and at the same time make a decisive contribution to a clean and sustainable future together.’
About IMAVIDA
About Hamburger Recycling Group
About Saubermacher