by markus

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Mainz, 19 October 2018.

The winner of the 2018 Green Alley Award has been chosen: Aeropowder from the UK beat off five strong competitors in the final. Aeropowder’s solution is pluumo, an insulating material for packaging based on waste feathers. The decision was made in the final on October 18 at Haus Ungarn in Berlin, where all six startups presented their project to the audience and the jury in live pitches. Green Alley Award has been initiated by Landbell Group from Mainz, Germany.

Aeropowder’s unique idea was especially convincing. The startup uses waste feathers from the poultry industry to produce sustainable thermal packaging. After cleaning and treatment, the feathers are covered in a certified, compostable food grade liner. This textile is called pluumo and serves as an environmental-friendly alternative to conventional polystyrene packaging, PE-foams or thermal foil. “Once again, this year’s decision was not easy, and our finalists presented six strong and well-designed concepts,” said Jan Patrick Schulz, CEO of Landbell Group. “Aeropowder convinced us with their product pluumo, as they are repurposing materials which would otherwise be disposed of. We want to give the Green Alley Award to those innovative approaches that directly feed into the idea of a Circular Economy.”

Elena Dieckmann, co-founder of Aeropowder, is delighted about winning the award. “With pluumo we had the idea of putting a valuable resource back into the material cycle. Winning the Green Alley Award shows us that we are going in the right direction. Feathers have incredible properties, as they are light-weight and robust, and insulate against heat and cold. We have requests from Spain, Germany, France; not only from customers but also from feather suppliers.”

The Green Alley Award is the first European start-up award for the Circular Economy. For five years, Landbell Group has been honouring young companies whose solutions help reduce the use of finite resources and reduce waste. In 2018, 215 startups from 30 countries applied with their business models in the fields of Digital Circular Economy, Recycling and Waste Prevention. “With their unconventional approach and their enthusiasm, startups fuel an innovation-driven industry such as the circular economy.” says Schulz.

Aeropowder’s co-founder Elena Dieckmann and Landbell Group’s CEO Jan Patrick Schulz

Press Contact

Julia Linz

Landbell Group

Rheinstraße 4 L

55116 Mainz

Telefon: +49 6131 23 56 52 483

j.linz@landbellgroup.com

 

Sarah Jüttner

Ogilvy Public Relations

Am Handelshafen 2- 4

40221 Düsseldorf

Telefon: +49 211 49700 630

sarah.juettner@ogilvy.com

 

About the Green Alley Award

The Green Alley Award is the first award for start-ups and entrepreneurs in the circular economy.

Our mission is to turn the linear into a circular economy and transform the waste and recycling industry as we know it today. The annual European prize was created in 2014 by Landbell Group, the leading supplier of global environmental services, along with Germany’s crowdfunding pioneer, Seedmatch. Over time, more partners have joined – Bethnal Green Ventures, a UK accelerator programme for startups using tech for good, and R2Pi, an EU Horizon 2020 project on circular economy business models.

 

About Landbell Group

Landbell Group is a leading provider of international environmental and chemical compliance services and consulting. Since 1995, the company has been helping 25,000 customers in more than 40 countries implement their Extended Producer Responsibility (EPR) and other product and packaging requirements. In addition, Landbell Group supports manufacturers and dealers as a competent partner on the way to a circular economy. In addition to 35 take-back systems for various waste streams throughout Europe, consulting and software are also part of Landbell Group’s portfolio. In 2016, Landbell Group achieved sales of more than 150 million euros.