What is the circular economy model good for?
The circular economy model is a resilient system that is good for business, people and the environment. It integrates every stage of a product’s life cycle, from the moment it is designed until it becomes waste and how the recycling materials can be introduced in the manufacturing process.
Areas where the circular economy can be applied and developed are: biodiversity, city organization and management, climate, fashion, green energy, finance, food, waste and resources management.
Sustainability in an ever more populated world
The world’s population is growing, increasing the demand for raw materials that are finite and limited.
This scenario leads to the fact that some EU countries are dependent on other countries for their raw materials. Consequently, the extracting and using of raw materials has a major impact on the environment as well as increasing energy consumption and CO2 emissions.
What is the EU doing to promote a circular economy?
The European Commission presented the circular economy action plan in March 2020, to promote more sustainable product design, reduce waste and empower consumers (for example by creating a right to repair). The focus is on resource-intensive sectors, such as electronics and ICT, plastics, textiles, and construction.
One year later, the Parliament adopted a resolution on the new circular economy action plan demanding additional measures to achieve a carbon-neutral, environmentally sustainable, toxic-free and fully circular economy by 2050, including tighter recycling rules and binding targets for materials use and consumption by 2030.
The first package of measures was released in 2022 to speed up the transition towards a circular economy, as part of the circular economy action plan. The proposals include stimulating sustainable products, empowering consumers for the green transition, reviewing construction product regulations, and creating a strategy for sustainable textiles.
Extending the life cycles of products
The circular economy is a production and consumption model involving sharing, leasing, reusing, repairing, refurbishing, and recycling existing materials and products as long as possible.
Annually, more than 2.5 billion tonnes of waste are produced in the European Union. This number introduces the need to urgently promote a more sustainable model as the circular economy, directly connected to the legislation on waste management, where ERP plays an important role.
The circular economy is the model for the future
The circular economy model is different from the linear economy model, which was based on a take-make-consume-throw-away pattern, where excessive and unnecessary consumption was seen as the right behaviour.
The circular economy focuses on sharing, repairing, refurbishing, and recycling instead. The result being that the life cycle of products is extended and the waste is reduced to a minimum, as its materials are kept within the economy wherever possible by reusing them to create further value.
What are the benefits of a circular economy?
Waste prevention, ecodesign, and reuse could save EU companies money while also reducing the total annual greenhouse gas emissions. Nowadays, the production of materials we use account for 45% of CO2 emissions.
2. More durable and innovative products that will increase consumers’ quality of life and save them money in the long term.
3. Reducing pressure on the environment, improving the security of the supply of raw materials, increasing competitiveness, stimulating innovation, energizing economic growth (an additional 0.5% of gross domestic product), and creating jobs (700,000 jobs in the EU alone by 2030).
How can ERP support a circular economy?
Recycling transforms waste into resources (secondary raw materials) to be used in new product manufacturing. Innovative solutions to recycle waste and keep it in the loop has been one of ERP and Landbell’s commitments for over 15 years
Treatment of hazardous substances can avoid the contamination of soils, water and air and reduce atmosphere pollution
Invest in awareness campaigns to awaken circular behaviour by companies, associations and the population in general
April 2nd, 2023
Bicycle Association appoints ERP UK as partner for breakthrough new service On 28 February, the Bicycle Association (BA) announced its intention to
April 2nd, 2023
New packaging obligations for producers in Brazil In December last year, two states in Brazil – Paraiba and Pernambuco –
November 3rd, 2022
Boarding almost complete…
October 14th, 2022
“Recycle it all, no matter how small”
May 2nd, 2022
This year’s Green Alley Award goes to the German start-up Voltfang
September 28th, 2021
It’s official: we've reached 4 million tonnes of electronic waste collected.
July 20th, 2021
New report commissioned by ERP finds competition is beneficial to circular economy.
August 1st, 2018
The Green Electronic Council formally recognizes Landbell Group's new audit standard for WEEE Treatment