Recycling Party

July 23rd, 2019

ERP Portugal and Novo Verde joined two thousand children on World Environment Day

The second edition of  Recycling Party, an event organized by ERP Portugal and Novo Verde, in partnership with the Municipality of Mafra, was attended by two thousand children, in another World Environment Day, full of environmental awareness activities this year at the Mafra Municipal Sports Park.

The children, aged 6 to 11, were able to perform different environmental activities, such as learning how to group waste by typology, the consequences of abandoning plastic in the oceans, what happens to the waste we produce, natural resources management (such as water) among many others, all provided by the promoters together with the partners, among them the European Blue Flag Association/Eco-Schools Program, Be Water, Eco Ambiente, Kosta Moving, Oceanário and Tratolixo.

Rosa Monforte, General Manager of ERP Portugal, stressed that “it was another successful day for the environment! The children had a great interaction and showed a real interest in the themes worked on the various challenges proposed. We left the event with the feeling that we delivered the message of the importance of waste recycling, ie mission accomplished.”

To end this big recycling party, the children took part in a choreography about the importance of the behavior of all of us in the waste recycling chain and attended the concert of one of the most successful musicians on the national scene today, Paulo Sousa, who also entered in the spirit and called for the adoption of sustainable behavior by children.

Ricardo Neto, President of Novo Verde, states that “this is one of our strategic communication focuses: to sensitize the public, in this case the youngest, to the adoption of environmental behaviors. We believe it was an experience that these children will keep in their memory, eventually sharing and giving the message of what they have learned from those closest to them.”

The initiative had about 40 schools of the municipalities of Mafra, Cascais, Oeiras and Sintra and was attended by over 100 teachers.


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