by Filipa Moita

As part of its Worten Transforma program, Worten has already donated more than € 100,000 in new equipment this year to hospitals, schools and IPSS that support children and young people in need in accessing distance learning. In the view of the huge growth in requests for support during confinement, Worten reoriented its social and environmental responsibility program in order to focus efforts on supporting the well-being of patients and health professionals and reducing the asymmetries that the reality of teaching at a distance came to sharpen. At the same time, it promoted an additional communication campaign during the month of June, with the aim of reminding the consumer that Worten stores are the right place to deliver old or disused electrical and electronic equipment to ensure its correct recycling and transformation into new equipment, which will improve the daily lives of users of charitable institutions across the country. 582 was the total number of tons of WEEE collected during the period of this campaign.

As Inês Drummond Borges, Worten Marketing Director, says: “being a program that has been in place for the whole year, for over ten years, we wanted to promote an extra communication wave, now in June, from Worten Transforma, because we realized post-confinement was a pertinent moment to remind the Portuguese that what was once useful to them can now help other people. Since March, Worten has been supporting hospitals and schools with the equipment they need, but to continue doing more and better, we launched a multi-media communication campaign, calling on customers to hand over the old man for recycling, so that we can continue to donate the new to those who now need it most ”.

Tablets, smartphones and intercoms are among the main equipment donated to health units, enabling contact between patients in isolation and their families, which otherwise would not be possible in these circumstances. The list of products donated to this type of institution also includes refrigerators, washing machines and a wide variety of small appliances, to equip makeshift cupboards and safely wash the uniforms of nurses, doctors and assistants. With regard to the equipment needed by schools and institutions that support populations in need in their children’s access to distance learning, they are naturally concentrated in the area of ​​computers: laptops, desktops, monitors and tablets.

Transforming lives for over ten years

Worten Transforma is Worten sustainability program, which combines the environmental component of adequate collection and recycling of ‘electronic waste’ with the social component, through the donation of new equipment to institutions, and this year is focused on mitigating the effects caused by the pandemic. With the message “Transform your old electrical equipment into a great help”, Worten reinforced its call for the Portuguese to deliver, in a Worten store, the electrical equipment they no longer used; with this action, the brand can continue to help those who need it most.

In ten years of existence – the program was launched in 2009 – Worten Transforma has allowed to recycle more than 55 thousand tons of old equipment and to donate more than 22 thousand new equipment, in an investment of more than 2 million euros, directly impacting more than 600 thousand users. In 2019, under this program, 6002 tons of waste electrical and electronic equipment (WEEE) were collected, more than double the amount recorded in the same period in 2018.

In the words of Rosa Monforte, ERP Portugal General Manager, the entity responsible for the management of electrical and electronic waste, within the scope of Worten Transforma, “this campaign revealed, once again, that the Portuguese are committed to actively participate in noble causes such as recycling and social solidarity, this time with an even stronger emphasis, marked by the pandemic. The union has done and will continue to do the work for those who need it most and for a more sustainable Planet. Because solidarity moves us and the environment thanks us, we perpetuate our partnership, which has again shown its relevance ”.

Worten Transforma also has the support of ENTRAJUDA’s Donated Goods Bank, an entity that selects beneficiary institutions. For Isabel Jonet, President of ENTRAJUDA, “this Worten program is an example of sustainability and commitment to the Sustainable Development Goals (SDGs), involving several partnerships, protecting the environment, promoting reuse and benefiting solidarity institutions. ENTRAJUDA welcomes this partnership that really makes an impact”.