by Filipa Moita

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On this International Recycling Day, ERP Portugal joins Vasco da Gama Aquarium, of the Portuguese Navy, and El Corte Inglés to raise awareness among young people about used batteries recycling importance.

As of today, Vasco da Gama Aquarium, in Algés, will include batteries recycling theme in its visits and will function as a collection point for this waste, available to visitors, surrounding community and employees.

For this purpose, communication pieces were designed having Traga Pilhas as protagonist, a superhero responsible for saving the oceans from heavy metals released by batteries, guaranteeing their treatment and recycling.

Visitors will be the target of awareness actions of this waste recycling (educational video “Traga Pilhas”) and, at the same time, they will have the opportunity to adopt the correct behavior, handing over their batteries for recycling.

Filipa Moita, ERP Portugal PR Manager, adds that “this partnership naturally fits into our strategy to raise awareness among the school target and reinforces the message axis dedicated to recycling end-of-life batteries and identified with the Traga Pilhas brand. This waste is very harmful and often forgotten in a drawer or deposited in an undifferentiated way, canceling their treatment and recycling. Unfortunately, the oceans are impacted by the inappropriate citizens behavior, accumulating tons of toxic waste, damaging the ecosystems health and reaching the food chain”.

Commander Maria Martins, Vasco da Gama Aquarium Manager says that “The Vasco da Gama Aquarium joined this project with the aim of raising public awareness about the oceans conservation and the need to recycle, since batteries are a toxic material harmful to water and marine animals. The aquarium has, therefore, a Traga Pilhas where you can, on your visit, deliver the used batteries and help in the oceans preservation and, consequently, in the biodiversity! Make the difference! Visit us and bring your batteries!”

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