Recognition of pioneering circular businesses

Discover the latest circular economy business ideas: Green Alley Awards recognizes pioneering circular economy start-ups.

With climate change becoming more evident around the globe, a key question today is: how do we reduce the consumption of finite resources and maintain their value in the economy for as long as possible? Landbell Group created the Green Alley Award to acknowledge circular economy experts who are trying to find answers to this question.

ERP Recycling Image

The award for circular economy start-ups

The Green Alley Award is Europe’s first start-up prize for the circular economy. Since 2014, Landbell Group has presented the Award to start-ups whose innovative products, services or technologies help make the most efficient use of resources and reduce waste drastically. The solutions presented by these lateral thinkers range from sustainable materials to digital tools for a circular economy.

We can be your go-to partner when it comes to innovations and new approaches in the circular economy and sustainable recycling of waste. The Green Alley Award helps us discover promising sustainable business solutions before they enter the mass market and offer our customers new sustainable alternatives to improve their products, services, supply chains and recycling schemes.

Extending the life cycles of products

The circular economy is a production and consumption model involving sharing, leasing, reusing, repairing, refurbishing, and recycling existing materials and products as long as possible.

Annually, more than 2.5 billion tonnes of waste are produced in the European Union. This number introduces the need to urgently promote a more sustainable model as the circular economy, directly connected to the legislation on waste management, where ERP plays an important role.

The circular economy is the model for the future

The circular economy model is different from the linear economy model, which was based on a take-make-consume-throw-away pattern, where excessive and unnecessary consumption was seen as the right behaviour.

The circular economy focuses on sharing, repairing, refurbishing, and recycling instead. The result being that the life cycle of products is extended and the waste is reduced to a minimum, as its materials are kept within the economy wherever possible by reusing them to create further value.

What is the circular economy model good for?

The circular economy model is a resilient system that is good for business, people and the environment. It integrates every stage of a product’s life cycle, from the moment it is designed until it becomes waste and how the recycling materials can be introduced in the manufacturing process.
Areas where the circular economy can be applied and developed are: biodiversity, city organization and management, climate, fashion, green energy, finance, food, waste and resources management.


What are the benefits of a circular economy?

1. Waste prevention, ecodesign, and reuse could save EU companies money while also reducing the total annual greenhouse gas emissions. Nowadays, the production of materials we use account for 45% of CO2 emissions.

2. More durable and innovative products that will increase consumers’ quality of life and save them money in the long term.