Bin the bad habits – Recycle your Batteries

ERP Ireland continues its partnership with MyWaste Ireland's Official Guide to Waste through the Don’t Waste a Day! campaign - a long‑running national awareness initiative promoting positive everyday recycling behaviours.

Launched in 2020, Don’t Waste a Day! encourages households across Ireland to adopt simple, easy‑to‑follow habits that support resource conservation and the circular economy.

This Earth Day, ERP Ireland is launching its latest video, shining a spotlight on one clear message: batteries do not belong in general waste.

The new creative brings the message to life by giving a discarded battery a voice - using character‑led storytelling to make an important recycling message more memorable and shareable.

The aim is simple: encourage people to change one everyday habit and recycle batteries correctly through local supermarket collection points and recycling centres.