National media campaign to promote battery recycling in Italy

Landbell Group’s partner in Italy, Consorzio ERP Italia, is involved in a national campaign, which launched in January, to promote the recycling of waste portable batteries. Consorzio ERP Italia actively participated in the development of the project as a member of the National Batteries and Accumulators Coordination Centre (CDCNPA).

The campaign features popular television personalities, the Casa Surace family, who use humour to educate people about the proper collection and disposal of waste portable batteries at collection points across Italy. The campaign will run on the main national radio broadcasters, with cross-media promotion on digital and social media.

The campaign, which incorporates original storytelling and the hashtag #RaccogliamoPiuPile (‘let’s recycle more batteries’), aims to educate people about battery recycling and how to find their nearest battery collection point.