ERP and ‘Flossie and the Beach Cleaners’ drive awareness about the circular economy

To spread the message about making the circular economy a reality this international e-waste day, the European Recycling Platform (ERP), Ireland’s only pan-European compliance scheme for waste electrical and electronic equipment (WEEE) and Waste Batteries, teamed up with three generations of recyclers to help raise awareness around the role we all play to repair, reuse, and recycle electrical items.

Pictured is Flossie the Beach Cleaner, her mother – Harriet Donnelly, and her grandmother – Jennie Flory as they participate in an ERP video to remind people about the importance of recycling e-waste - one of the fastest growing waste streams worldwide - and the fact that everyone has a role to play recycling unused electronic items in their homes.

Operating 32 producer responsibility organisations for WEEE, batteries and packaging in 13 countries, ERP has contributed to the circular economy for over 20 years.

Speaking at the launch of the multi-generational video, Martin Tobin, CEO, ERP-Ireland said, “ERP is delighted to support Flossie and the Beach Cleaners vision of sustainability and recycling e-waste, as they drive home the importance of recycling in a circular economy. The recycling of electronic waste not only saves valuable natural resources, but also reduces the environmental harm of e-waste and supports our transition from a linear to a circular economy.”

Flossie the Beach Cleaner said, “Climate Change and Pollution are why we have to move to a circular economy. We all play an important role as the way we consume and dispose of items has a huge impact on resources used. We need to make the circular economy a reality and dispose of items responsibly – that means that we repair what is broken, reuse what we can, and recycle the rest for free. Two thirds of us have electronic waste in our homes! So, everyone can make an effort by recycling and whether you're young or old, we can all learn and help each other.”

Watch the video here>>