by Rasheeda Russell

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ERP UK joins the rapidly growing and diverse membership of the On-Pack Recycling Label (OPRL) scheme. Launched in 2009 to address consumer challenges with inconsistent recycling advice, OPRL has worked with brands and retailers at each step within the packaging supply chain to deliver a simpler and more consistent, UK-wide recycling message.

Jane Bevis, Chair of OPRL Ltd, said “We’re delighted that ERP UK is joining OPRL. Consumers are calling for clear, simple and consistent labelling, to help reduce confusion, and this new alliance enables us to work together and support retailers and brands in achieving.”

Recognised by 7 in 10 consumers, OPRL labels are assigned to both packaging and material and divided into the following three categories:

Image of OPRL labels

John Redmayne, ERP UK’s Managing Director, comments, “The Resources and Waste Strategy signals the UK’s commitment to moving away from the “take, make, use, throw away’ model towards a more circular economy. As a company providing data services, as well as packaging compliance for our members, we are always looking to help drive up packaging recycling rates. Working in partnership with OPRL, ERP can add value to members by supporting brands, retailers and packaging designers in selecting the correct labelling, designing more sustainable packaging, and bench-marking existing portfolios.”

ERP helps companies with the complex data collection and analysis required to meet the UK’s packaging waste regulations through the ERP data service. OPRL members are required to make additional data submissions, so ERP is uniquely equipped to offer both the data collection service and bespoke reporting required for the OPRL database.

For more information on how your organisation can benefit from ERP’s OPRL membership and data services, please contact Richard Dove via email at r.dove@erp-recycling.org.